Wednesday, October 7, 2009

BLOG #2

how do you feel about direct-to-consumer marketing of drugs in the US. So you think DTC marketing really influences peoples decisions about drugs?

I believe that direct to consumer (DTC) marketing of drugs has many great things about it as well as bad (like anything else). However, I do believe there is more good than bad. Without DTC consumers would not be as aware of the various kinds circulating drugs available to treat different disorders, symptoms, or diseases. I feel that the patient can also research drugs to try and see which drug would be best for them, which could assist the health care provider in choosing the best drug. Although most people claim that DTC advertisements falsely advertise, they do provide the side effects and hazardous risks of the drugs in most commercials as well as print. The purpose of all advertisement is to make whatever any company is selling more appealing, so I find it difficult to be so critical about drug companies’ ads. We are all gullible. We want a cure, and desire to feel “normal” again… so whether it’s through DTC marketing or prescriptions made by our health care providers… we are falling for it either way..

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